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29 Important Video Marketing Stats

19 Video Marketing Statistics 

1. 68% of marketers believe that original digital video content will be as important as original TV programming in the next 3 years.

2. Original digital video content now accounts for 44% of budget, up from 38% two years ago.

3. In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and does that on mobile alone.

4. In the US, during prime time, more 18-49 year olds tune into YouTube than into the top 10 TV shows combined.

5. Among US teens, 8 of the top 10 most popular and influential celebrities are YouTube stars.

6. Over 800 YouTube creators have more than one million subscribers.

7. 6 out of 10 YouTube subscribers say their view of a brand or company has been influenced by a creator.

8. In 2016, more video content will be uploaded in 30 days than all three major U.S. T.V.  networks combined have created in 30 years.

9. The number of hours people spend watching YouTube on TV screens has more than doubled year over year.

10. It’s estimated that mobile video will account for 75% of total mobile data traffic by 2020.

11. We are watching 100 million hours of video on Facebook every day.

12. Time spent watching video content on Instagram has increased by more than 40% in the last six months.

13. 55% of people in the U.S. watch videos every day, 78% of U.S. Internet users watch videos online every week!

14. 85% of Facebook video is watched without sound.

15. The most-watched US Entertainment TV brand in March 2016 was WWE, with 772.1 million views.

16. Snapchat Users Now Watch Ten Billion Videos Per Day!

17. Comedy is the most popular form of online video content among all viewers at 39% followed by news (33%) and music (31%).

18. The most-watched US TV News brand in March 2016 was Fox News, with 377.2 million views.

19. The most-watched US TV food brand in March 2016 was the Food Network, with 188.7 million views.

10 Stats for Video Advertising

1. Advertisers and media buyers have increased their investments in original digital video programming by 114% over the past two years.

2. 63% of media buyers plan to spend more overall on all digital video and 62% on mobile video.

3. Native advertising now accounts for 32% of the dollars spent on original digital video.

4. US digital video ad spending is predicted to reach $28.08 billion in 2020, up from $6.84 billion in 2015.

5. In 2020, video will account for 23.2% of marketing spend, compared with 17.7% in 2015.

6. YouTube’s premium content offering reaches more people in the US on mobile than Hulu and Netflix combined.

7. YouTube holds 20% of the market share of total video ads in the U.S.

8. Video ads have an average click-through rate of 1.84% - higher than any other digital format.

9. The average Internet user spends over 16 minutes watching online video ads every month.

10. In the US, advertisers on primetime broadcast TV could have reached 56% more people age 18-49 by also advertising on YouTube.


Thanks to IAB, Cowen, Facebook, Tubular, Google, Variety, Digiday, Nielsen, and comScore for the data.

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